Brand Is Who You Are
When we speak about brands, we think of an idea so profoundly rooted in perceptions and emotional recognition that the word itself could not contain it.
We live in a world of ideas and function according to contexts that set the direction of our thoughts, feelings and emotions, decisions.
Ideas that connect and separate us, that trigger desire, love and hate.
And in that world a brand is an idea.
A perception and desire.
An aspiration and hope.
A feeling, an emotional and intimate transformation.
An experience.
A sea of potential realisations aiming to show the multiple faces of a concept and send out its message.
The brand is an idea realised as an identity. And when we call it identity, we do not belittle its meaning.
In the same way as a person identity can transform, misjudge, deliver affection, connect and present - a brand can as well.
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In the world of ideas, we give life to brands. We design and modify them, develop their transformations, emotional and social life onwards.
At Purple Bear, we put the heaviest efforts when building a brand and story developing, because we understand how profoundly important this is for the Ultra Luxury, Luxury & Premium businesses.
Our brands and their realisations are emotional, intimate, personal, social and bring the elegance for the ones who appreciate it.
We create identities from Your story.
We build brands and give them life and purpose.
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Are brands still owning their characteristics of ideas in the digital world?
In fact the digital world development is what clearly shows how much an idea can weight in our world and stay inside our minds and hearts.
Today our personal and business identities are more often transferred into the digital world.
This requires a special approach for creating and building new brand experiences and identifications so they match the new perceptions and ways of living in the digital economics touching the affluent society levels in the specific ways they need to be touched.
When we work on digital personification, our missions is to present our customers in the digital environment in a perfect harmony with their intrinsic values and goals.
The “Digital Persona” represents a designed, built on specific characteristics and values brand identity, that starts living an active social and transformational life in the digital space. It has a character, brings the feeling about itself, socialises and passes barriers in people lives in the same way a person would do.
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The Purple Bear team recognises the importance of the brand image and delivers the impeccable level or results when designing a personification.
The building of a brand identity, designing and planning of its behaviour and experiences is initialised and followed by our specialists continuously monitor, evaluate and design future transformations of the persona according to new conditions.
Your brand is not Your market presence.
Your brand is what stays in people’s lives.
Your statement of who You are, what characteristics You own and what You stand for.
Your brand creation is a beginning of a journey.
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