The StoryWorth Living
In the world of Luxury, stories are not told …
They are lived.
The Story is the beginning.
The idea held by the story is the core foundation of Your business and what You give to the world.
The story is what You dreamt about when You started.
A big story, or a small one - there is always one.
The story tells how You imagined building a meaning, an impact, a business that serves in the most special way among the rest.
A business that brings fresh flowers with croissants or one that drives its guests with Rolls Royces.
The story is where Your passion, desires and values culminated into an image.
A dream.
A tale.
Your story tells more about Your values than about Your business.
Your story is where Your brand and customers live. It is the stage to build Your future on and the inspiration to develop.
The story can seem like a sweet and exciting beginning but a good old touching story can as well builds empires.
The story is the context ingrained in Your Brand. It is how You make Your audiences feel when they get in touch with You.
The story is what makes You unique among hundreds of others similar businesses.
It is about what You do and how You do it.
The story is about how Your brand of wine is served, how Your customers feel when they eat Your bread or how Your affluent clientele’s pets are treated during their yacht trips.
The Story is the fairytale, the series of experiences that You give, continuously rather than a one-time act.
It is told every time a client meets Your brand, whether You want it or not. When they are satisfied - it is a story about You, when they are disgusted - it is a story about You.
When Your next “Riviera” campaign renovates or builds a boutique and it feels like entering in a new world - it is a story about You.
When Your clients touch Your world-class silk or cashmere garments with the impeccable craftsmanship, when Your air-conditioning is the loudest noise in the car - it is a story about You.
Your story transports Your clientele into a magical world, where Your brand holds the ultimate power of delivering the transformation, the excitement and feeling of exclusiveness and special treatment.
Because You are the only responsible to deliver what You promised and what Your customers trusted You to deliver.
The Brand is where You build the experiences of the story.
The brand is how Your image is presented to Your audience.
For the Luxury and Ultra Luxury world it is the authentic experience that transforms and builds the connection. The conversation, the insightful , the quiet one.
For the Luxury it may also be the impressive excellence, to build a persona character with.
For the Premium is the quality and lifestyle level affiliation.
The way a story is experienced is the brand realisation built around it.
The brand takes the story message and creates the experience. A brand can have a strategy or choose between multiple at times to build on the story, but inevitably - whatever the memories left are - that is how the story was told.
And now we told You a story.
A story about You and a story about us.
A story about promise and about trust.
A story to be continued.
A story to build on.
A story to transform.
The memories You leave is how Your story was told.