The Story Worth Living …
The Story is the beginning.
The idea held by the story is the core foundation of Your business and what You give to the world.
The story is what You dreamt about when You started.
A big story, or a small one - there is always one.
The story tells how You imaged building something meaningful, a business that serves in the most special way among the rest.
A business that brings fresh flowers with the croissants or a business that drives its guests with Rolls Royces (or Yugos).
The story is where Your passion, desires and values culminated into an image.
A dream.
A tale.
Your story tells more about You than about Your business.
Your story is where Your brand and customers live. And Your story is the scaffold of your future and the inspiration to develop.
The story can seem like a sweet and exciting beginning but a good old touching story also builds empires.
The story is the context built for Your clientele, how You make them feel when they get in touch with You.
The story is what makes You unique among hundreds of others similar businesses.
It is about what You do and how You do it.
If the business is a service, its unique story can be used to productize the service and make it look like a product or it can bring the aura of its story and feels a unique type of a service.
***
The story is about how Your brand of wine is served, how Your customers feel when they eat Your bread or how Your affluent clientele’s pets are treated during their yacht trips.
Your story is the fairytale, the series of experiences that You give, continuously rather than a one-time act.
Your story is told every time a client meets Your brand, whether You want it or not. When they are satisfied - it is a story about You, when they are disgusted - it is a story about You.
When Your next “Riviera” style campaign renovates or builds a boutique and it feels like entering in a new world - this is Your story.
When Your clients touch Your world-class silk or cashmere garments with the impeccable craftsmanship - this is Your story.
When Your air-conditioning is the loudest noise in the car - this is Your story.
The brand is the telling of the story.
The brand is how Your image is presented before Your audience.
For the Luxury and Ultra Luxury world it is the authentic experience that transforms and builds the connection. The conversation, the insightful , the quiet one.
For the Luxury it may also be the impressive excellence, to build a persona character with.
For the Premium is the quality and lifestyle level affiliation.
The way a story is told is the brand realisation built around it.
The brand takes the story message and creates the experience. A brand can have a strategy or choose between multiple at times to build on the story, but inevitably - whatever the memories left are - that is how the story was told.
Your story brings Your clientele into a magical world, where Your brand holds the ultimate power of delivering the transformation, the excitement and feeling of exclusiveness and special treatment.
Because You are the only responsible to deliver what You promised and what Your customers trusted You to deliver.
It all hangs on how Your story is told and who tells it.
***
And now we told You a story.
A story about You and a story about us.
A story about promise and about trust.
A story to be continued.
A story to build on.
A story to transform.