We build the Cosmos of Your Brand
The totality of storylines, image, product and service lines and sub-brands, communication points, collaborations, events and their further development is the Cosmos of Your Brand.
Every element, new collaboration, every new impact, message and progress brings a new character inside that Cosmos and enriches the Brand’s line of historical existence.
Regardless of Your Brand being built by us or by another creator in the past, we treat it as a universe. And in that universe every element exists with a reason and purpose.
We work with Cultures and Tribes
As most markets are becoming saturated and the newly discovered ones are quickly satisfied - reality of the brands and patterns to connect with audiences change. Digitalisation transforms the existing communication channels and invents new ones.
The transformation of brands communication from vertical to horizontal is the result of previous transformation of contact methods inside their markets.
And that happened in the decentralised digital realm. Where we look at less centralised information sources, see personalised ads, connect with people in social platforms based on our interests. With time we become less aware what somebody else’ social network feed looks like and even about the fact that it is different from ours in the first place.
Communication with clients transforms into more personal and tribe-oriented. Brands have to find their markets, understand them, speak to them so that the message stands out from the noise, provide real authentic value and then make the exchange.
Purple Bear delivers the ultimate level in the Luxury brand design & development, complete marketing solutions and research for businesses in the Ultra-Luxury, Luxury & Premium market segments, High- and Ultra High Net-Worth Individuals.
We design, build and develop Your marketing strategy, customer experience, story and brand character and perform the entire spectrum of services from digital marketing, continuous market research and analytics, monitoring and continuous market segmentation.
Maintaining the impeccable level of execution for Your marketing strategy realisation in the ever changing times, with care and appreciation for Your aura of Exclusivity.
Our base of knowledge and research are social circles, cultures and paradigms.
Treating Your marketing strategy as a mindful realisation with elements of a single identity and business presence solution - the character that builds Your future.
We are the experts to
* Plan and engineer the fundamental concepts and storyline behind a brand identity, design and create its continuous realisation via unique creative design, high-quality content creation in the perfect format for Your audience
* Analyse and design the ultimate Luxury experience for Your clients
* Grow and develop brand personification in the continuous process of building relationships and delivering experiences to the Ultra Luxury, Luxury & Premium clientele
* Perform the entire spectrum of in-depth market research and analysis, including continuous market segmentation analysis in order to laser focus the conversation and targeting with zero compromises
* Continuously analyse, perform in-depth research and consult about potential opportunities for growing our clients presence in the digital space. Plan, build and develop entire digital brand persona with its social relationships via cultural, digital and influencer marketing strategies
* Proudly deliver the special type of Netnographic research - the qualitative exploration of communities and social groups, market sub and neighbouring segments
By immersing directly in the places where the natural social circles communication happens, we see what Your customers do not tell You
* Design and build Your personal brand image by preliminary exploring and researching all potential capabilities. To plan and create the future of Your Persona that the world deserves to see
* Build recommendation networks and connect our clients with suitable partners in order to build co-creative initiatives and common benefits
* We research and develop cultural collaboration activities of Your Brand
With the most care and focus on social circles, paradigms, cultural marketing and building social affiliation.
We are the Social Builders.
The Story
Your story is the core foundation, the central place of the engineering and design of Your business or personal brand.
For the brand is the expression, the image that must lay on the true character and its core values, demonstrate them to the world in its excellence and air of exclusivity.
We know that every touchpoint with Your brand must be part of a story.
Your story.
The Brand
Purple Bear re-designs or designs and engineers brand identities and concepts from ground zero, based on extensive in-depth market and social research and analysis of deeper psychological and social patterns in Your audience and its neighbouring segments.
The execution is done by some of the best designers and creative minds in the world.
We put enormous effort and care in the creation and process of breathing life to the finest brand story and model for You.
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When we build Your brand, we create art.
The Competence
The extensive knowledge in market research and analysis in Ultra Luxury, Luxury & Premium segments gives us a wider context and perspective how to position Your identity as a desirable identification point for Your affluent audience and circles.
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We are the perpetual examiners of social dynamics mechanisms, psychological, social and cultural factors in human behaviour in the premium and luxury world on a profound level.
With the greater purpose of reaching impeccable results in our analysis and performance.
The Greatest Secret
Our special and most exclusive quality service is the Netnographic research.
In this specific type of qualitative market research, we use ethnographic principles in following and understanding circles’ opinions, needs, desires, complaints, choices, critiques.
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This is the place where we see emerging needs, upcoming waves of complaints, dying tendencies and rising desires.
This is the place where we see what Your customers do not tell You.
The Persona
In our world, brands live their separate lives.
When we build Your brand identification on the “Persona” level, it acquires a character, own values and opinions, express feelings, builds social connections and friendships, builds and participates in communities and social groups.
Your brand “Persona” connects with Your clientele on a new intimate and emotional level, cares about them and stays in their minds and hearts. This is the exclusive experience brought to Your audience in the new form of a “close trustee”.
The Digital
We increasingly live, decide, dream and socialise in the digital world. Our digital personas grow and become more influential and indistinguishable part of us than ever before.
Our lives’ functions are based on deep social patterns that we do not necessarily grasp. Our decisions are formed by psychological traits we do not recognise at once.
Cultures and trends, reflected in unique ways through our perspectives, create a unique view point for each one of us and it defines our reality.
In the digital world, the old boundaries fall and new patterns arise. The new connections, social statuses and values are built on new paths.
There is no geography, no professional clubs, no borders, no local.
The today local is the world.
Our team of Social and Behavioural Dynamics specialists and Data engineers are the ones to build the ultimate “Digital Presence” for Your brand.
We analyse and create the perfect format of Your content, build creative Social Media Marketing strategy, perform Social Listening and Netnographic researches, Data Analytics and all related digital content creation in publications, platforms, forums and other digital spaces.
Learn more about our values about Digital Life and Social Presence below:
For The Memories …
For Your personal or business loving and passionate experiences, we plan and organise events as part of Your marketing campaigns with the highest standards in hospitality practices and locations.
Our portfolio of contacts contains such from the Luxury and Ultra-Luxury hospitality and arrangement services so we are able to maintain the impeccable standard when planning Your events.
For the purpose of providing the full experience for Your special guests and partners or for Your individual needs - we perform additional research, advising and arrangement services of deals for:
* Luxury and Ultra Luxury Real Estate renting and buying
* Luxury and Ultra Luxury Jets and Superjets renting and buying
* Luxury and Ultra Luxury Yachts and Superyachts renting and buying
* Finest Food & Beverage and Wine & Spirits locations planing and visits
The Customer Experience
The Customer Experience is the driving force that sets your clients in the state of wanting to experience and see more of you, to own what you offer.
Customer experience design in the Luxury and Ultra Luxury worlds is the cornerstone for building the connection based on trust and affiliation.
Regardless of being conscious about it or not.
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When we design Your brand Customer Experience, we create Your best Identity