The “Persona” is the next level of Your business or personal brand development for the purpose of reaching uniqueness and to perfectly blend with Your core values.

The “Persona” is a step further in Your brand evolution where it develops beyond a character, socialises with communities, creates own personal connections and tells Your story with a profoundly deeper and “personal” impact.

The “Persona” is when Your brand comes closer to its audience members’ life but still maintaining the air of sophistication and refinement.

The “Persona” level is when Your brand lives a rich social life, gives attention in a new manner and maintains a more personal conversation with Your clientele. This is when the transformational experiences, the feelings and connectivity are the base of the next level of intimacy.

The “Persona” is a close trustee.

The “Persona” level is when Your brand delivers a completely new and transformative experience to Your clientele by living through a transformation itself.

When Your brand is a close friend, lives and actively develops own social life.

When Your brand expresses feelings, changes perspectives and improves its connections.

When Your brand gets emotional and most importantly - when Your brand gets personal, every component of its character becomes personal.

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The emotional connection and transformational experiences, the character and values expressing are crucial elements of a brand communicating with clients from affluent communities in the Ultra Luxury, Luxury and Premium audiences.

The concept of "Persona” presented by the Purple Bear builds the next step in this relationship and is more related to catching and stimulating Your audience relationship with the brand by introducing a “more personal” and emotional state, social affections and cultural matching, consequently building a deeper attachment.

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The “Persona” is how You tell Your story as an individual.

By transforming into an entity that shows emotions, memories, affection.

By becoming intimate, personal, by coming closer.

The Purple Bear team builds Your brand on “Persona” level with the required sophistication and elegance, based on preliminary specific market research, including Netnography and Social Listening. We are the specialists who explore and analyse the preliminary concepts and experimental knowledge about Your brand abilities to connect and its potential to build new relationships.

We examine the emotional, cultural and social level capabilities for Your brand connectivity and if needed we re-build it entirely or some of its components.

We develop Your “Persona” level brand as the ultimate level of personification.

The “Persona” level evolution of Your brand is what connects and establishes aspiring relationships between the brand and Your clientele and still maintaining the air of sophistication and refinement.

The emotional connection with the “Persona” is an exclusive and particular experience for Your clients. It is a real life bond built to last.

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