Our special and most exclusive level of service is the Netnographic research.

Netnography is the essential tool You need for qualitative manual analytical type of research in the dynamic, complex and ever developing world today.

Our social worlds are going digital. In order to understand customers and social dynamics, we must examine the behavioural patterns in the new environments in more depth.

We place a great significance on the fact that more of affluent and neighbouring community segments turn to computer networks to partake in sources of culture and to gain a sense of community. We believe the social focus and community dynamics exist as the most important aspect of our lives since they shape our perception, actions and feelings.

As a group of devoted social dynamics specialists, the Purple Bear team is proud to provide Netnographic research service to the Ultra Luxury, Luxury & Premium businesses and individuals who put their trust in us.

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In this specific type of qualitative social media research, we eagerly apply ethnographic principles in following and understanding Ultra Luxury, Luxury & Premium existing and potential clientele, as well as its neighbouring segments if needed, via their social interactions in the digital context. 

Netnography is performed for deep marketing research purposes in social circles existing in digital platforms and networks environment. It takes time, effort a lot of competence to perform and analyse successfully.

To execute the research, our examiners go in specific social platforms and organised sub-levels - groups, communities, pages, type of posts, forums. Then the research and analysis is done over:

*Types of individuals and social status acquired

*Marginality level of the group

*Sharing behaviour and perspectives on the specific products or services and their competitors

*Affection levels shown in the participants behaviour

*What do they recommend/not recommend, complain about a product/service/idea/competitor

The list goes on.

The importance of Netnographic research is based on the fact that it is executed in natural environment of the market audience segments. This is where we understand and monitor how individuals from different society levels and regions interact and provide us with enormous context and insights.

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Netnography with its corresponding analysis is our most special service, our “Gold Standard”.

This is not a feedback e-mail campaign.
This is not preliminary designed questionnaires.
This is not what sales assistants get as feedback.

This is Netnography.

This is the raw natural environment where Your customers tell others what they don’t tell You.

This is where we research and analyse:
* Hungers rising
* Waves of complaints approaching
* Desires dying
* Tendencies altering

This is where we receive organic, real-time data about what Your clients
Want
See
Hate
Love
About Your product, service, competitor

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This is the place where we see what Your customers do not tell You.

This is where we see emerging needs, upcoming waves of complaints and dying tendencies, desires developing and affection built.

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Netnographic researchers are people with backgrounds in Psychology, Social Sciences and Behavioural Economics fields. They dive in the authentic environment and the context of the research and use their human abilities and knowledge to obtain enough data for enough time and perform the consequent analysis successfully.

We perform the Netnographic examinations with the greatest care and we are capable of diving deep into the roots, tendencies and dynamics behind social behaviour, economic decisions and psychological patterns in social groups and communities in the digital world.

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In times when our lives evolve to more and more digital and automated, we believe in the human touch and intimate connection with the brand more than ever. We believe the emotional relation, affectionate experiences and tender elegant touch do not need anything more than human care and love.

We Know the Secrets That Drive Your Market.

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