The Audience Is Your Mirror
Market research is the foundation of any strategic marketing plan for any kind of initiative.
A good background of the problem to be solved by the market research is the first most important step. It is especially true in this case that a problem well defined is a problem half solved.
For the affluent communities and segments that our Ultra Luxury, Luxury & Premium businesses serve, we consider the laser focus, the excellent level of connection and storytelling as crucial. But they are based on research.
Our team specialists deliver the highest quality of market research and consequent analysis for Your business that serve Your specific and unique objectives. This includes all preliminary market investigation design, planning of methods of gathering research information, execution and segmentation analysis.
We conduct ad-hoc, continuous or regular market research.
The service includes monitoring of Your business market share and competitors analysis. We specifically put heavy efforts in examinations of regional, social, political and economic conditions and potential changes that may affect distribution, suppliers shares, performance indicators for customer satisfaction.
One of our specialties is to provide a following high quality and thorough data analysis, as well as all professional recommendations based on our experience in market researches and analysis in multiple social and public conditions.
We are here to deliver to You the best intelligence You need to make the most informed business decisions.
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Purple Bear performs high quality market segmentation as a continuous process, using the most suitable approaches for our special clients.
Our team conducts preliminary consultation on the best type of segmentation strategy, depending on the business goals. We manage the corresponding data collection, later exploration, as well as segments extraction and analysis.
As a continuous segmentation process, our specialists apply segmentation evolution, using previously existing analysis and examine possibilities for refining and sharpening the segments focus.
Our experience shows that the best results are achieved when segments analysis is performed continuously, leading to highly focused market analysis results, that are being monitored over time. In that way we are able to spot changes and tendencies arising during their early stage in the ever changing market conditions.
Continuous market segmentation is one of the most important services, where we stress on social and psychological patterns and are able to provide extensive research and deep analysis on any region conditions.
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When conditions change - opinions, perspective, goals, status levels, desires, psychological states also change.
There are multiple conditions which change simultaneously and affect Ultra Luxury, Luxury & Premium markets:
* Pop culture ideas brought by high social status individuals
* New generational wealth personas
* Family values
* Young people starting to use a new social platform
* Political tensions arise and decrease
* Historical views
* Psychological patterns of new generations
* Generational wealth transferring views
* New experiences types that affluent community starts to appreciate and old that does not get much attention anymore
* Society segments reaching higher material status or new Ultra Luxury, Luxury & Premium segments appearing
* Competitors presence
Insights we get are with major importance to design and deliver the perfect brand character, the right message to the right audience.
The special type of research that our team provides is Netnographic research.
This is a manual qualitative type of social research, performed in digital platforms and networks. It takes the most effort, time and competence to perform and it bring to You what Your customers do not tell You.
We build Your business intelligence foundations and give You the most comprehensive and detailed analysis, so You can focus on Your future.
