The Digital
We live, connect, dream and socialise in the digital world.
Our digital personas grow and become more influential and indistinguishable parts of us than ever before.
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Even though audiences do not know much about data analytics, the massive data analytics arrays know a lot about audiences.
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The necessity for data collection and further analysis for the purposes of marketing research is fundamental, inescapable, and permanent cornerstone of modern business that affect lives of analytics professionals and consumers in equal measure.
Digital marketing analytics is the most vibrant and undiluted blend of art and science in today’s business world. And data analytics - the broad science of applying information analysis to solve business problems - affects the Ultra Luxury, Luxury & Premium segments the most as the level of quality experiences that can be delivered by these brands using analytics, is immense.
We, the Purple Bear team, are in a complete harmony with this tendency, as we apply heavily data collection and analysis in our market research practices, building of digital presence and branding strategic solutions.
For the creation of customers’ models, psychological patterns description, analysis of social interactions, tendencies beginnings and changes, segmentations of tribes, we use data.
We live in the digital era.
We live and operate in a new economy.
We employ ourselves’ digital images through multiple devices every day, operating as separate entities and leave their tracks inside the massive data collections used for analysis.
Via their digital devices, every customer communicates with the environment about what they want, what are interested in and expect. All of that data builds different levels of context. Reading and interpreting correctly Your customers choices, selections and actions is what we are here for.
Interpretation of collected data is much more important than collecting it in the first place. As specialists in the fields of human behaviour and social tendencies, we are able to research and properly analyse where are Your customers, how they change, what are the drivers behind their fears and choices and most importantly, how they enjoy the experiences brought by Your brand.
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